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                        Last Update: Friday June 5, 2020

                        Key Idea: Audition for New Employees

                        Boston Duck creatively uncovers the right person throughout the personnel process.

                        Key Question:


                        Put a process in place and stick to it.

                        Q:  What makes the hiring process unique at Boston Duck Tours?

                        A: Andy uses a drama coach to help select employees. Andy is copying Disney in that Disney sees all of its theme parks as a stage and all of the employees as actors and all of the customers as the audience.

                        This works for Andy and many other companies. Customers want to have fun, and Andy delivers.

                        You may not see your employees are being on stage but we believe that all business is show business!  What do "show people" do?  They put on a happy face even when they don't feel so good themselves because the show must go on.

                        When Bill Sugars interviews to hire new servers at his fun-filled restaurant,  looks for strong communication skills and excellent body language. Another way to explain body language is to say he looks for a person who expresses themselves with their face and hands. He watches to see if the person mirrors him. This tells Bill if the candidate will be able to "read" the customer, which is the key to success in a service position.

                        Think about it

                        Does your hiring process need tweaking?

                        Clip from: Boston Duck Tours: The Money is Out There

                        Boston: Meet Andy Wilson, founder of Boston Duck Tours. A Massachusetts Small Business Person of the Year, he turned three passions into a single business – his love of Boston, his respect for early American history, and the Charles River.

                        First, he wants us all to know the history of this country's early struggles for religious toleration, freedom, equality, liberty, and the pursuit of happiness. Learn how such passion moved him to quit his job and raise over $1M to launch this dream -- an 80-minute, historically-narrated tour from an authentic World War II amphibious landing craft.

                        Take the tour now as we wander the narrow streets of Boston and splash down onto the Charles River for the grande tour Boston.

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                        Boston Duck Tours

                        Cindy Brown, CEO (Andy Wilson, founder)

                        3 Copely Place
                        Suite 310
                        Boston, MA 02116

                        Visit our web site: http://bostonducktours.com

                        Office: 6172673825

                        Business Classification:
                        Entertainment / education

                        Year Founded: 1994

                        Audition for New Employees

                        HATTIE: (Voiceover) Andy explains his non-conventional hiring process.

                        ANDY WILSON (Owner, Boston Duck Tours): We just run ads in the Boston Globe for Coast Guard captains.

                        HATTIE: Oh, you say, `Wanted: Coast Guard captains?'

                        ANDY: Yes.

                        "CAPTAIN COURAGEOUS": Now duck drivers need four licenses to drive a vehicle like this. One of them's from the United States Coast Guard, which is a captain's license. One's from the state, what they call a CDL or commercial license, one is from the Department of Public Transportation, it's for a passenger endorsement, and the other one's from the city of Boston, that's a sightseer's license.

                        Of course, it's a little fee here, and a little fee there, here a fee, there a fee, everywhere a...

                        GROUP: (In unison) Fee, fee.

                        "CAPTAIN COURAGEOUS": Right on. Very good.

                        ANDY: (Voiceover) And then they come in, and we have cattle calls. And we have a theatrical coach that puts them through a theatrical skills sets, because the first thing we want to see is whether or not they can project themselves as being someone else besides themselves comfortably.

                        HATTIE: Does that coach ask them to do things like stand on your head, or like pat your head and rub your belly or, you know, what is it that they have to...

                        ANDY: Well, she has all these props and so they, like--maybe she has 50 props, hats...

                        HATTIE: And she'll pass them one.

                        ANDY: ...binoculars, and they say, `Go pick one.'

                        "CAPTAIN COURAGEOUS": During the Second World War, I was a radio operator down in the South Pacific. That's where I first became acquainted with these amphibious ducks.

                        ANDY: By putting them in--letting them develop their own character and their own costume, they take ownership of it, but more importantly is they don't feel as much at risk any more because they're not themselves.

                        HATTIE: OK.

                        ANDY: You know, so they can project themselves much easier.

                        (Voiceover) They're on stage, this is the best show on wheels. You know, this is a stage, it's a platform.

                        "CAPTAIN COURAGEOUS": All right, are we all ready? Especially in the back, all of you. Wait a minute. Here we go with a big splash. How was that for a big splash? Pretty good? Only one word of warning: please do not try this with your own automobiles. It could be very dangerous.

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