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                        Jodie Stickney, April 16, 2007 - About the Lifeblood of Your Business

                        Index of a few letters by topic and author

                          Topic             Focus / Author             Episode

                        Critics                Internet / Gloria              Internet Basics
                                                  Mo's / Joseph                  Mo's

                        Education          College / Thomson           Favorites #1 & #2
                                                  HS / Coyman                   Related episode
                                                  HS / Bonetti                     Chocolate Crickets
                                                  Learn from All           

                        Help!                 Internet / Bernadette    Staying Power

                        Indexes             Index of Learning Companies

                        Integrity             Open Letter to President Obama

                        Key Ideas          Cash Flow / Gardiner       Many
                                                  Compensation                  Many
                                                  Financials / Stickney         Related episode
                                                  Incubators / Shamiso
                                                  Podcasts / Gardiner
                                                  Retirement / Anderson
                                                  Services  (Professsional)   Many
                                                  Advertising, Architecture, Animation, Design
                                                  SWOT Analysis / Anderson           

                        Paths & Steps   An Idea / Jason
                                                 Start Up / Cope

                        Producers         We are all Producers

                        Thanks              From Cliff Prescott, Fat Towels

                        Our letters to you

                        60/60:  A Proposed Beginning for GPS-based Cities
                        Also, referred to as Priceless-Cheap Real Estate.  This letter might be considered the simple beginning of a  Billion-Dollar Idea.

                        Architecture of the future website
                        Websites constantly evolve. This one started in December 1994
                        and it evolves daily.

                        Co-sign this letter to President Barak Obama
                        Encourage the unemployed to start a business

                        Hugh McColl, Jr., former Chairman of Bank of America
                        on "60 Minutes" says there is nothing good about being small.

                        New York Times Launches Small Business Video
                        based entirely on the Small Business School episodes

                        Storytelling & Metaphor from Bruce Camber
                        To Anne Douglas, On the Edge, Aberdeen, Scotland

                        Favorite letters throughout the years:

                        On spending hours on this website!
                        Joanna Reed, Reed's Marine, Lake Chelan, Washington

                        About leadership.  Do you have what it takes?

                        Meet Keith Grint and many owners.  Letter from Alan Preston.

                        Our open letters... reflections on these days

                        "Dear Mom"  Thoughts on Mother's Day   The Family Apron

                        Your letter

                        April 16,  2007
                        :  Jodie who is into alpaca farming writes:

                        Dear Sir or Madam:

                        On your show airing April 15, 2007, regarding financials of small business, you showed, several times, businesses using a software program but you never stated what that program was.

                        I ...wonder if it is Quicken.  If so, what version do you recommend.  If it is not Quicken, can you recommend one or let us know what your small businesses were using?

                        Thanks very much,

                        Jodie Stickney
                        P.O. Box 307
                        Lindsborg, Kansas 67456

                        We talked with Jodie...

                        April 26, 2007, Lindsborg, Kansas:   Good things come from the heart of America.  We looked up Jodie on the web and called her to be sure she would be OK with posting her letter to us and her  web links below. 

                        Jodie is classic, a real American pioneer, a person with soul, with hope and joy and optimism. She sounds like she is 25 years old, but her sons and nephew are working with her in two family businesses.

                        Come to find out, the alpaca business reflects the affections of their hearts.  The other business reflects their years of work in law enforcement. Their other business is a very high-level GPS services for law enforcement, corporate America, and families.  It reflects their desire for integrity, justice, and fairness.

                        Our hats are off to the Stickney family!

                        To learn more, visit Jodie's two websites:

                        1. Smokey Valley Alpacas (new window)

                        2. Trac-Pro Services (new window)

                        Our Response

                        Hi Jodie –

                        Thank you for writing and watching the show. 

                        Every good accounting software program today has the capability of giving you back your key critical ratios.  Most of us just do not use those features.

                        We work with (alphabetical listing):   IBM, Intuit, Microsoft, Sage, and others who have General Accounting Software.  98% of us are using either Intuit's QuickBooks or one Sage's products -  BusinessVision, DacEasy, MAS 90, Peachtree or Simply Accounting, or a Microsoft product  - Great Plains, Solomon IV or SBA 2006. There are many others ACCPAC, AccountMate (Softline), Adagio (Softrak), CYMA, MYOB...

                        It sounds like you may be using Intuit’s Quickbooks. They have a very robust section on ratios in their current release.

                        In 1994 a key reason to start the show was to address the issue,  “Why aren’t more people using their financials more aggressively?”  We had discovered that most people who go out of business simply did not read their numbers and  take appropriate action.

                        Our goal is to get us all using the capabilities that we already have!  Before you spend any additional money on software, go to the index of your user’s manual and look under reports.  There should be a section on financial ratios.  If your software is the most recent release, it could be its own section. Look for trends and performance ratios and measurements.  The next time you see your CPA, ask about ratio analysis.  Your CPA should be your trusted adviser and they should help you understand how to use your financials. 

                        You might find Jim’s little book to be of help; our page with Jim's contact information and a number of references is just a click away!   (Look on the righthand box under the tab, "Profile."    Plus, there is plenty on the web.  Just put the key words in quotes!

                        Good luck with it all!

                        Best wishes for your prosperous future,

                        Bruce (and Hattie)



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