TO: Our national trade and national small business associations
FM: Bruce Camber and Hattie Bryant

RE:  Leveraging Small Business School (SBS) in your industry,  
        the television and web assets for membership development

Change the Way We All See Business
  1.   An Overview
  2.   The national media's negative portrayal of business can change.
  3.   Lift up more positive role models
        Reward the good;  ignore the bad.
  4.   Drive local ratings up

Change the Way We Work Together to Help One Another
  5.   Lead the 24x7 convergence 
  6.   Collaborate after every broadcast
  7.   Ask the hard questions and get real answers
  8.   Index all the good businesses
        Let no business fail for lack of help

Change Ourselves:  Everybody is a Producer.
  9.    Provide even more value for members
         Get involved with your PEG and PBS stations
10.   Help create sustainable businesses
11.   Authenticity and transparency
12.   New models, new businesses -- NFIB, NAM, etc.

Key References:
An Open Letter

Background:  This effort began in earnest in 2003 with the local stations.  By themselves, they do not have the bandwidth for more local productions, especially productions about business.

The First Presentation: In 2005 the first presentations were made to test the concept  that everyone can create television and contribute to a common model, develop a common toolkit for productions and post productions so the final product constantly evolves and eventually becomes the best television in the world.

It quickly became obvious that SBS had to offer even more and focus on the key business organizations within the USA and around the world.  The most important organization for most small businesses is their national and regional trade association. 

Our hope is that this presentation finally pushes this project into gear.