Meet Steve Hoffman, founder of Modern Postcards, Carlsbad |
Be Willing to Evolve

3:51 | Play Now | Steve Hoffman's company, Modern Postcard, is the result of decades of continuous improvement. Steve started in business as a company of one and today he has hundreds of employees and thousands of customers.
Carlsbad, California: Can an entire industry, the business of performance management, be reduced to a postcard? Can the deep study of kaizen and the work of business gurus like Peter Drucker be reduced to a link?
The quick answer is, "Yes."
This is another episode about the American Dream. It is the dream of everyone to be economically independent. It takes work, thought, integrity and tenacity. Though he started off life as a photographer with no special privileges, his father, a cabinet-maker (sole proprietor), gave him very good advice.
Meet Steve Hoffman, founder of Modern Postcards.
He was smitten by process control and the theory of constraints. How can you get 32 postcards on one sheet of paper and maintain quality? That's California kaizen. When we taped this story, Modern Postcard had 250 employees producing over 100 million postcards a year for some 150,000 customers.
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Operations Excellence: 250+ videos
Steve Hoffman, Modern Postcards, Carlsbad: Continuous improvement, kaizen, quality programs, TOC, TQM, ...all really work.
Key Idea: Know the Theory of Constraints (TOC).
Key Question: How do I increase profits?
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