What's love have to do with it? ...just about everything. |
Tap a trend... put a little love in your heart. "Hispanic Business Is Big Business." Miami: This story begins back in Cuba in the 1960s, but we pick it up in 1976 when Tere Zubizarreta started an advertising agency that specialized in crafting messages to Hispanic markets. She was a very different kind of revolutionary. Che Guervara would lust to do what Zubi has done. Today Zubi Advertising is the largest independent buyer of advertising on Univision. Their success is based upon insight that comes from a deep, empathic understanding of people. You will learn that this advertising agency applies science to lights, cameras and plenty of action. Plus, we look inside Cuba, marriage, and the dynamics of family business. It is tough stuff. Go to all the Key Ideas & Video... |
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