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                        Last Update: Friday June 5, 2020

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                        Marketing advice from John Wargo

                        John Wargo

                        Wargo & Company: John Wargo is one of the direct marketing experts in the USA. He knows everybody involved within direct marketing industries and he knows what works and what doesn't. Small business owners who apply John's insights, and those of the business owners upon which he focuses, will significantly increase their chances for success.

                        Marketing tells the story about the right product, offered in the right places, and offered at the right price,  that are promoted properly.   All that happens and the actual sales follow.

                        Marketing prepares the sale.

                        So, start with the product.  Without the right product, you're dead in the water.

                        Then John goes on to  tell  us that if you have the right product then proceed with the eight marketing functions.  To focus on the "Place" forces you to determine who you think your market is.  In part that also becomes a factor in your pricing.

                        The eight functions of marketing:
                        1. create awareness
                        2. build traffic
                        3. generate leads
                        4. qualify leads
                        5. sell directly
                        6. provide service
                        7. develop a customer dialogue
                        8. build loyalty

                        More from John...

                        These materials are being brought over into the newer website.

                        The magic is in the formula of capitalism.   Ownership pushes one to set goals, to do it better with fewer mistakes, and to stretch and be creative.

                        Step 1: Dreaming

                        Joe Dannis, DawnSign Press, San Diego
                        Step 2: Starting

                        Glenn Walser, founder, Automated Foods
                        Step 3: Selling

                        Step 4:  Growing

                        Tires Plus, Tom Gegax, Minneapolis, Minnesota
                        Step 5: Employing

                        Ahmad Chebbani, founder, Omnex Accounting, with the Mayor of Dearborn, Michigan
                        Step 6: Scaling

                        Nicole Miller and Bud Konheim, founders, Nicole Miller Fashions, NYC
                        Step 7: Sustaining

                        Step 8: Exiting

                        Each video above answers a Key Question.  How would you answer each?
                        This link also goes to a Key Question:
                        "How do I keep good employees?  Click on it!

                        Economic engine for values

                        This basic business equation will be the basis of sustained growth and a return to real values.  More...

                        Television about good people
                        You are invited to join this school; it is   a membership organization (below).  Or, please, be our guest.  That is free!

                        2000± videos right here...

                        From 14 years on PBS stations* This weekly TV show also airs around the world through the Voice of America.  Shot on-location - all insights from small business owners selected by their peersLearn about the power of business and how values and vision inspire and motivate.   More..

                        Join the revolution.  Log on for access to everything...

                        Entrepreneurs do not wait for somebody else to solve the problems.
                        They take it on. With deep courage, a steeled heart, and a focused mind...  More..

                        Small business innovators just may be the prime movers who reverse this economy.

                        Today's Key Question: What is the difference between sales and marketing?
                        Sales:  There are over 250 videos that explore some aspect of selling.
                        Marketing:  Over 280 videos!  Be sure to log on to access them all.

                        Go to a prior episode of the show...





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