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                        Last Update: Thursday June 11, 2020

                        Move from Accountatbility to Transparency to Authenticity

                        She's an  import-export expert.

                        Leonor_Ferrer.jpg

                        Otay Mesa, California and Tijuana, Mexico:  Meet Leonor Ferrer; she learned the ins-and-outs of this business working for somebody else. When her boss said that he was not interested in handling small businesses, people who only had small shipments to export or import, she struggled with herself, "Should I break away and start my own business to service these small accounts."

                        And, of course, she did.

                        Leonor did it so well, she came to the attention of the SBA and the Department of Commerce. She has received awards as the Small Business Exporter of the Year and she actively champions the small businesses who might otherwise never gain access to these markets. Her offices are less than 100 feet from the Tijuana border.

                        Leonor Ferrer is the first Hispanic customs broker in the greater San Diego area and she is still leading the way. She is president of the San Diego Chapter of National Customs Brokers & Forwarders Association of America. She and thirty of the leading thinkers among the import/export business are eager to help you begin to go global.

                        Go to all the Key Ideas and video from this episode...

                        Every episode has several key ideas to challenge us to grow. We all need to be helping each other to grow. Your customers can be friends and advisers. They'll have some of the best ideas to improve.  Encourage everyone's ideas.   More...

                        Be our guest. It's free.

                        A basic business equation based on value invigorates and sustains growth.  This site is about learning the power of  value.   More...

                        Television about good people.  You are invited to log in.  Get access to everything. Your first time here? Please, be our guest. It is free.

                        A real revival of ethics

                        2000± videos right here... From 14 years of weekly episodes on PBS stations this show has also aired around the world through the Voice of AmericaAll on-location insights from small business owners selected by their communityLearn about the power of business and how values motivate them.   More..

                        There are eight key steps from an idea, to owner,  to the harvest.

                        Robert Redford, Sundance Mountain, Provo, Utah
                        Step 1: Dreaming

                        Arnold Joseff & George Hill, founders, Diversified Chemicals, Detroit
                        Step 2: Incubate


                        Step 3: First sale

                        Meet Lori Luchak and her dad, Lowell Miles, founder, Miles Fiberglass, Portland, Oregon
                        Step 4:  You're on

                        Meet Joe Kruetz, founder, County Commerce Bank, Ventura, California
                        Step 5: Employer

                        Nancy & Eric, Goshow Architects, NYC
                        Step 6: Over $1M


                        Step 7: Break $10M

                        XTO Remington Statute, I will be back
                        Step 8: Exiting

                        Join us: (1) Register your entire business and everyone in it.
                        (2) Just have an idea for a business?  Just starting? Do a reality check!
                        (3) Or, follow the best practices of others.  Grow your business, click here.

                        Entrepreneurs do not wait for somebody else to solve the problem.
                        They take it on.  They just do it themselves, "The bigger the challenge, the bigger the return." They are not afraid what others will think and what people will say. With deep  courage, a steeled heart, and a focused mind...  More...

                        Two Key questions:  How do I start my own business?   How do I grow my business?

                        Working letter to President Barack Obama (recently updated)


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